The Summer Olympics 2024 in Paris are just around the corner, and to commemorate this global event, NFT digital pins featuring the official mascot have been released on Base, the Ethereum layer-2 solution. This initiative, spearheaded by nWay (a subsidiary of Animoca Brands), blends Web3 innovation with Olympic excitement.
The launch is part of two key campaigns:
- My Olympic™ Rewards
- Coinbase’s Onchain Summer
Celebrating the Olympics with NFTs
These NFTs represent digital collectible pins showcasing the Paris 2024 mascot, designed to embody the energy and spirit of the Games.
NFT Designs & Rarity Levels
Two distinct designs are available, each with two rarity tiers:
| Design | Description | Rarity Levels |
|--------|-------------|--------------|
| A | Mascot waving | Epic, Legendary |
| B | Mascot holding a flag | Epic, Legendary |
Legendary pins are more exclusive, catering to dedicated collectors and supporters.
How to Claim the Olympic NFT Pins
Claim Period
- Starts: July 9, 2024
- Ends: August 12, 2024
Steps to Claim
- Visit Magic Eden (the designated platform for redemption).
- Connect a crypto wallet supporting Base (e.g., Coinbase Wallet, MetaMask).
Eligible users can mint:
- OGJ/VTG supporters: All four pin variants.
- Public mint: Legendary B or Epic A.
- nWayPlay (NWP) and Olympic Games Jam (OGJ) communities receive exclusive access to the Legendary waving mascot pin.
👉 Learn more about Base’s Onchain Summer campaign
Whitelist Access
- Deadline: July 23, 2024
- Eligible users will receive instructions via email.
Why Base?
Base, Coinbase’s Ethereum layer-2, prioritizes:
- Low-cost transactions
- Scalability
- Seamless integration with Coinbase’s ecosystem
Jesse Pollak, Creator of Base, shared:
"This NFT drop captures the innovative spirit of Onchain Summer, offering a piece of Olympic history while showcasing how onchain technology bridges brands and fans."
The 2024 Olympics Branding Strategy
The International Olympic Committee (IOC) leverages licensing programs to engage global audiences:
- The Olympic Collection: Targets youth with merchandise (apparel, toys, stationery).
- Olympic Heritage Collection: Honors past Games’ art and design.
- Paris 2024 Collection: Special edition for the upcoming Olympics.
Official merchandise is available at shop.olympics.com.
About nWay
A division of Animoca Brands, nWay specializes in:
- Multiplatform games (e.g., Power Rangers: Battle for the Grid, Wreck League)
- Web3 integrations
👉 Explore Animoca Brands’ blockchain initiatives
FAQs
Q: How do I check if I’m eligible for whitelist access?
A: Monitor your email for nWay’s instructions before July 23.
Q: Can I trade these NFTs after claiming?
A: Yes! They’re tradable on platforms supporting Base NFTs.
Q: What’s the difference between Epic and Legendary pins?
A: Legendary pins are rarer and may include exclusive design elements.
Q: Is there a cost to claim these NFTs?
A: Some require points (via My Olympic™ Rewards); others are free for eligible communities.
Q: Which wallets support Base?
A: Coinbase Wallet, MetaMask, and other EVM-compatible wallets.
Final Notes
This NFT initiative merges sports memorabilia with blockchain technology, offering fans a unique way to engage with the Paris 2024 Olympics. Don’t miss the August 12 deadline!
For updates, follow Onchain Summer and My Olympic™ Rewards.