Introduction to User Acquisition Chatbots
User acquisition ("拉新") refers to strategies that attract and onboard new users—encouraging registration, first transactions, or initial engagement. These chatbots typically operate across websites, social media, ad landing pages, and customer service systems to reduce barriers and boost conversions.
Key Considerations: Multi-Turn vs. Short-Form Dialogue
1. Lightweight Acquisition (Short-Form Dialogue)
- Goal: Quick sign-ups or reward claims.
Characteristics: Direct, minimal steps.
Example Flow:User: How to register? Bot: Click [Sign Up], enter email/password, and claim $10 BTC reward!
2. In-Depth Acquisition (Multi-Turn Dialogue)
- Goal: Build trust, address concerns, guide first transactions.
Characteristics: Personalized, adaptive.
Example Flow:Bot: Welcome! Are you new to crypto? 😊 User: Yes. Bot: Let’s start with our platform’s security features—cold storage, 2FA, and ISO 27001 certification...
Advantages of Multi-Turn Conversations
| Benefit | Description |
|---|---|
| Higher Conversion | Resolves doubts systematically. |
| Trust Building | Proactive listening + tailored responses. |
| User Segmentation | Identifies user types (e.g., novice/expert). |
| Data Collection | Gathers interests (e.g., preferred coins). |
Designing an Effective Dialogue Flow
- Greeting & Identity: "Hi! I’m [Bot Name], your OKX assistant."
- User Identification: "Is this your first time trading crypto?"
Customized Guidance:
- Newbies → Registration + basics.
- Experts → Advanced tools/fee discounts.
- Incentives: "Register now for $10 BTC!"
- Call-to-Action: "Click below to sign up or ask me anything!"
AI-Driven Chatbots: Why They Matter
Modern bots use AI models (e.g., Qwen, ChatGPT) to:
- Handle complex queries.
- Support multilingual interactions.
- Optimize conversation paths automatically.
Decision Guide: When to Use Multi-Turn
| Scenario | Multi-Turn? | Reason |
|---|---|---|
| Quick Sign-Up | ❌ No | Fast, ad-friendly. |
| New User Education | ✅ Yes | Builds trust. |
| First Transaction | ✅ Yes | Guides through hurdles. |
| High-Value User Onboarding | ✅ Strongly Recommended | Tailored solutions. |
Example Scripts
🎯 For Beginners
Goal: Simplify registration.
Script:
- Opener: "New to crypto? Let’s explore OKX together!"
- Key Features: Security, ease-of-use, coin variety.
- CTA: "Start with $10 BTC reward—[Register Here]."
🎯 For Experts
Goal: Highlight advanced tools.
Script:
- Opener: "What’s your trading focus? Spot, futures, or DeFi?"
- Perks: Low fees with OKB, API access, liquidity.
- CTA: "KYC unlocks higher limits—[Trade Now]."
FAQ Section
Q1: Can short dialogues work for apps?
A1: Yes—if the goal is instant sign-ups via ads or pop-ups.
Q2: How to ensure chatbot security?
A2: Use encrypted data, comply with ISO standards, and limit sensitive info.
Q3: Do multi-turn bots cost more?
A3: Initially yes, but ROI improves via higher retention.