OKX, a leading self-managed Web3 wallet provider and Tribeca Festival partner, has unveiled its groundbreaking global brand campaign, "The System Needs a Rewrite." This initiative challenges centralized systems and champions Web3’s decentralized future, empowering users with self-custody, interoperability, and trustless transactions.
Campaign Overview
Produced in collaboration with BBDO New York, the campaign targets Web3 adopters and highlights OKX’s expanding ecosystem, including:
- OKX Wallet: A secure, multi-chain wallet supporting 50+ blockchains.
- MPC Technology: Eliminates seed phrases with user-friendly recovery.
- Decentralized Exchange (DEX): Aggregates 200+ DEXs across 10+ chains.
- NFT Marketplace: Zero-fee, multi-chain access to top marketplaces.
- Web3 Earn: DeFi staking across 80 protocols.
👉 Explore OKX’s Web3 Ecosystem
Vision for a Decentralized Future
Haider Rafique, OKX’s Chief Marketing Officer, stated:
"We stand with those who believe in rewriting systems for Web3. Our vision is a world where users control their assets, trade without intermediaries, and act as their own bank."
The campaign precedes OKX’s upcoming Web3 product launches in 2025, signaling a shift toward decentralized innovation.
Key Features of OKX’s Web3 Solutions
| Product | Highlights |
|---|---|
| OKX Wallet | Self-custody, 50+ blockchains, MPC recovery |
| DEX | 200,000+ coins, cross-chain swaps |
| NFT Marketplace | Zero fees, aggregated listings from OpenSea, Blur, etc. |
| Web3 Earn | Staking on 80+ DeFi protocols |
Building on Past Success
This campaign follows OKX’s 2022 "What is OKX" initiative, featuring high-profile ambassadors like Pep Guardiola and Daniel Ricciardo, which introduced the brand’s global identity.
FAQ Section
1. What is the goal of OKX’s "The System Needs a Rewrite" campaign?
The campaign advocates for Web3 adoption, emphasizing decentralization, self-custody, and removing intermediaries from financial systems.
2. How does OKX Wallet improve security?
By integrating MPC technology, it replaces traditional seed phrases with secure, user-controlled recovery.
3. Which chains does OKX’s DEX support?
The DEX aggregates liquidity across 10+ blockchains, including Ethereum, Solana, and Polygon.