For the third consecutive quarter, corporations have purchased more Bitcoin than U.S.-based spot Bitcoin ETFs. Despite price fluctuations, publicly traded companies continue accumulating BTC at an accelerated pace in 2025.
Key Highlights
- Corporate BTC purchases surpassed ETF inflows for the third straight quarter.
- Companies are accumulating Bitcoin aggressively, regardless of price.
- BTC ETFs still dominate total Bitcoin holdings by institutional entities.
Corporate Bitcoin Treasuries Gain Momentum
Publicly traded companies are increasingly adopting Bitcoin as a strategic reserve asset, outpacing spot Bitcoin ETFs in accumulation. Data from Bitcoin Treasuries reveals that corporations collectively added 131,000 BTC in Q2 2025, compared to 111,000 BTC acquired by ETFs during the same period.
This marks an 18% increase in corporate Bitcoin holdings versus an 8% rise for ETFs, signaling growing institutional confidence in BTC as a treasury asset.
👉 Why Bitcoin is becoming a corporate reserve staple
Companies Leading the Charge
Notable examples of firms bolstering their Bitcoin treasuries include:
- GameStop (memestock-linked retailer)
- Trump Media (recently announced a BTC treasury strategy)
- Semler Scientific (healthcare sector)
- Metaplanet (Japan), Webus (China), Reitar Logtech (Hong Kong), MĂ©liuz (Brazil)
Over 200 public and private companies now hold 1.14 million BTC (~$120 billion), with MicroStrategy dominating at 597,325 BTC.
Price-Independent Accumulation
Analysts note that corporations are buying Bitcoin irrespective of market volatility:
- BTC dropped ~30% from its January 2025 peak ($109,000) but corporate holdings still grew 4% in April (vs. ETFs’ 2%).
- Nick Marie of Ecoinometrics attributes this to long-term treasury strategies: "Companies prioritize growing their BTC reserves to attract proxy buyers."
ETFs Still Dominate Total Holdings
While corporations lead in quarterly purchases, spot Bitcoin ETFs remain the largest institutional holders:
- 1.4 million BTC (~6.8% of Bitcoin’s fixed supply)
- $130 billion in assets under management (as of July 2025)
Corporate holdings total 855,000 BTC (~4% of supply).
👉 How ETFs are reshaping Bitcoin’s institutional adoption
Market Impact and Outlook
- Corporate and ETF demand provides sustained buying pressure, legitimizing Bitcoin for traditional finance.
- BTC rebounded to $112,000** in May 2025 after April lows, currently trading near **$105,700.
FAQs
Q: Why are corporations buying Bitcoin?
A: As a hedge against inflation and a strategic treasury asset, mimicking MicroStrategy’s pioneering approach.
Q: Do ETFs still influence Bitcoin’s price?
A: Yes—ETFs represent ~6.8% of BTC’s supply and attract institutional capital via regulated vehicles.
Q: How does political climate affect corporate BTC adoption?
A: Pro-crypto policies under the Trump administration have encouraged corporate accumulation.
Q: What’s the long-term outlook for Bitcoin as a reserve asset?
A: Increasing corporate and ETF adoption suggests sustained demand, potentially driving price stability.
Disclaimer: This content is educational only and not financial advice. Cryptocurrency investments are high-risk.