Manchester City and OKX, a leading cryptocurrency exchange and Web3 technology company, have unveiled a multi-year partnership designating OKX as the Club’s Official Sleeve Partner. The agreement expands OKX’s existing collaboration with Manchester City, further integrating the brand into the Club’s global identity.
Partnership Highlights
- Kit Placement: OKX branding will appear on the left sleeve of both men’s and women’s first-team playing kits.
- Training Gear: Retains position on first-team training kits and extends to additional digital and physical Club assets.
- Web3 Innovations: Continues to deliver immersive fan experiences through cutting-edge Web3 technology.
Background and Expansion
OKX first partnered with Manchester City in March 2022, later becoming the Official Training Kit Partner for the 2022/23 season. The collaboration has introduced groundbreaking Web3 initiatives like the OKX Collective, a metaverse experience connecting fans with players such as Jack Grealish and Alex Greenwood.
Exclusive Reveal Event
The sleeve partnership was announced at the Etihad Stadium, featuring:
- Ferran Soriano (CEO, City Football Group): Emphasized shared values of innovation between OKX and Manchester City.
- Haider Rafique (CMO, OKX): Highlighted plans to leverage Web3 for deeper fan engagement.
A virtual reveal showcased player avatars, with former City defender Gaël Clichy participating in a media Q&A.
Leadership Quotes
Ferran Soriano:
"OKX and Manchester City are driven by innovation. This partnership will bring more transformative Web3 experiences to our global fanbase."
Haider Rafique:
"Our sleeve partnership strengthens ties with City fans worldwide. Expect innovative Web3 engagements as we push boundaries together."
FAQs
1. What does the OKX sleeve partnership include?
The agreement places OKX branding on Manchester City’s first-team playing and training kits, alongside expanded digital and physical integrations.
2. How has OKX engaged fans through Web3?
Via the OKX Collective metaverse, NFT projects, and virtual player interactions, offering unique fan experiences.
3. What are OKX’s future plans with Manchester City?
👉 Explore OKX’s latest Web3 initiatives for upcoming collaborations, including NFTs and immersive technologies.
4. How long has OKX partnered with Manchester City?
Since March 2022, with progressive expansions, including the 2022/23 training kit sponsorship.
Keywords
- OKX Manchester City partnership
- Web3 fan engagement
- Cryptocurrency in sports
- OKX Collective metaverse
- Football sleeve sponsors
- NFT in football
👉 Discover how OKX is revolutionizing sports partnerships with blockchain technology and fan-centric innovations.
Note: All hyperlinks except OKX’s official site have been removed for compliance.