Finder’s Cryptocurrency Adoption Index provides a quarterly snapshot of cryptocurrency adoption in the United States, offering actionable insights for investors and enthusiasts alike. Below, we break down the latest trends from our October 2024 survey.
US Cryptocurrency Ownership: Key Statistics
- Total Crypto Owners: 70.8 million American adults (27% of the population)
- Growth Since 2023: Adoption has nearly doubled from 15% in October 2023.
Gender Disparity in Crypto Ownership
Men are 1.8x more likely to own cryptocurrency than women.
- Men: 52% believe crypto is a good investment.
- Women: 44% share this sentiment.
Age Dynamics
Cryptocurrency remains most popular among younger demographics:
- 18–24 years: 53% view crypto favorably.
- 25–34 years: 65% endorse it as an investment.
- 55+ years: Less than 30% consider it viable.
Most Popular Cryptocurrencies in the US
Top Holdings
- Bitcoin (BTC): 77% of crypto owners hold it.
- Ether (ETH): 45% ownership rate.
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Entry Points for New Investors
BTC dominates as the first purchase for most beginners, cementing its role as the gateway to crypto markets.
Investment Patterns
Portfolio Allocation
- 80% of investors have less than $10,000 in crypto exposure.
- Cryptocurrency ranks third (9%) as a "first investment," trailing stocks (43%) and mutual funds (12%).
Barriers to Adoption
Why Americans Avoid Crypto
- Financial Constraints (47%): Lack of funds to invest.
- Distrust (26%): Perceptions of crypto as a scam.
FAQ: Addressing Common Queries
Is cryptocurrency a good investment?
Opinions are split:
- 52%: No, due to volatility and risks.
- 48%: Yes, citing long-term growth potential.
Which demographic invests most in crypto?
Young adults (18–34) drive adoption, with over half endorsing it.
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How much do most investors allocate to crypto?
The majority (80%) keep exposure below $10,000, suggesting cautious entry-level participation.
Final Thoughts
Cryptocurrency adoption continues to rise in the US, fueled by younger investors and Bitcoin’s dominance. However, skepticism and financial barriers remain significant hurdles. For those exploring crypto, diversification and education are key to navigating this dynamic market.
Methodology: Data sourced from Finder’s October 2024 survey of US adults.
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- Ether (ETH)
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