OKX, a premier blockchain technology firm and Official Primary Partner of the McLaren Formula 1 Team, has collaborated with McLaren Racing to debut a stunning Riviera-themed livery. This design will adorn McLaren’s MCL39 race cars during the 2025 Monaco and Spanish Grands Prix, blending historic racing heritage with cutting-edge innovation.
A Tribute to Legacy and Innovation
The Riviera livery is more than a visual masterpiece—it’s a symbolic fusion of McLaren’s iconic 1960s racing legacy and OKX’s forward-thinking digital ethos. Key highlights include:
- Homage to Bruce McLaren: Honors the anniversary of the team founder’s passing (June 2, 1970).
- Historic Parallels: Echoes the revolutionary M7A, McLaren’s first F1-winning car (1968), which introduced the famed papaya orange.
- Milestone Achievement: Celebrates OKX becoming the first crypto exchange to secure a MiCA (Markets in Crypto-Assets) license, pioneering a "New Alternative" in European finance.
👉 Discover how OKX is redefining finance
Collaboration Highlights
This marks the fourth bespoke livery from the OKX-McLaren partnership, reflecting their shared values:
- Creativity: Bold designs that challenge conventions.
- Performance: Pushing technological and competitive boundaries.
- Transformation: Bridging motorsport heritage with crypto innovation.
"Formula 1’s evolving culture—embracing technology and newfound fandom—mirrors our mission to rethink finance. The Riviera livery embodies this spirit of elegance and disruption."
— Haider Rafique, CMO, OKX
Fan Experience
- Exclusive Race Suits: Drivers Lando Norris and Oscar Piastri will wear OKX-branded "A New Alternative" suits during Monaco GP weekend.
- Global Showcase: The livery will captivate audiences from Monaco’s streets to the forefront of financial innovation.
FAQs
Why was the Riviera theme chosen?
It pays tribute to McLaren’s historic victories while symbolizing OKX’s sleek, transformative approach to finance.
What’s significant about OKX’s MiCA license?
As the first crypto exchange to achieve this, OKX gains regulatory approval to expand its European services securely.
How can fans engage with this campaign?
Follow McLaren’s social channels for behind-the-scenes content and OKX’s platforms for exclusive crypto insights.
👉 Explore OKX’s groundbreaking initiatives
Conclusion
The Riviera livery is a testament to McLaren and OKX’s shared vision: where tradition fuels transformation, and bold ideas drive progress. As the MCL39 races under this design, it carries a message—speed, simplicity, and the relentless pursuit of a New Alternative.
SOURCE: OKX
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