Gemini Overview
Founded in 2014, Gemini is a full-reserve custody and cryptocurrency exchange serving millions of users across 60+ countries. Over the past decade, they’ve built a business tailored for both retail and institutional clients while continuously innovating to expand their reach. A key part of this expansion involves localization, offering content and product materials in five languages.
The Challenge
Unique Terminology in Crypto
As Gemini entered new markets, ensuring local comprehension of crypto-specific language became a hurdle. Some terms required cultural adaptation, while others—like niche industry jargon—had to remain in English to preserve meaning.
"The crypto industry is still emerging, filled with hyper-specific or obscure terminology," says Gerda Naeter, Marketing Assistant for Gemini’s localization team. "Our goal is to align with the vernacular each market actually uses."
Pain Points
- Slow Turnaround: Reliance on human translators delayed product launches.
- High Costs: Manual translation strained budgets, hindering global growth.
The Solution: AI-Powered Human Translation (AIHT)
Partnering with Smartling’s AIHT platform enabled Gemini to:
- Reduce costs by 50%+ while maintaining translation quality.
- Cut delivery time from 48 hours to 24 hours.
- Scale translations for 99% of content, including integrations with Contentful and GitHub.
👉 Discover how AIHT transforms localization
Results
- Faster Time-to-Market: Accelerated translations kept expansion on track.
- Higher Engagement: Global users now access more localized UX elements (e.g., customer support).
- Future-Proofing: Freed-up resources allow exploration of new markets.
FAQs
Q: Why not use pure machine translation?
A: AIHT blends AI speed with human nuance—critical for culturally sensitive terms like "wallet" or "staking."
Q: How does AIHT handle slang?
A: Human post-editing ensures slang matches regional dialects (e.g., "HODL" in German markets).
Q: What’s next for Gemini’s localization?
A: Expanding into customer-service scripts and real-time app updates.
Key Takeaways
- Localization isn’t just translation—it’s cultural adaptation.
- Hybrid AI/human workflows optimize speed, cost, and accuracy.
- Gemini’s success highlights the SEO value of multilingual crypto content.
👉 Learn more about crypto localization strategies
### SEO Keywords
1. Cryptocurrency Localization
2. AI-Powered Translation
3. Gemini Exchange
4. Crypto Terminology