OKX, a leading global cryptocurrency exchange and Web3 technology company, has partnered with Manchester City to launch the 'Unseen City Shirts' campaign. This innovative initiative features redesigned football jerseys available as digital collectibles (NFTs) through the OKX app, offering fans a new way to engage with the club while earning exclusive rewards.
The Roses and the Bees: First Digital Collectible
The debut collectible, titled 'The Roses and the Bees', is now available for minting on the OKX Web3 Marketplace. Designed by artist Christian Jeffery, this commemorative shirt celebrates Manchester's heritage with iconic symbols:
- Lancashire Rose: Representing the region's floral emblem.
- Manchester Worker Bee: A tribute to the city's industrious spirit.
Fans can participate until April 25 to mint their digital jersey, with each collectible randomly assigned one of three rarity tiers:
- Classic (Base design)
- Rare (Enhanced features)
- Ultra Rare (Exclusive artwork)
👉 Discover how to mint your collectible
Exclusive Rewards and Prizes
Participants stand a chance to win:
- Limited-edition physical versions of the shirts
- Hospitality tickets to Manchester City matches
- On-pitch experiences at the Etihad Stadium
A second digital collectible with a unique design will launch on April 29, expanding opportunities for fans to win prizes.
Web3 Technology and Fan Engagement
Haider Rafique, CMO at OKX, stated:
"Our collaboration with Manchester City leverages Web3 to create authentic connections with global fans. This campaign reflects our commitment to blending creativity and technology."
Nuria Tarré, Chief Marketing & Fan Experience Officer at City Football Group, added:
"We're pioneering metaverse and Web3 strategies to deliver unparalleled fan experiences. Our partnership with OKX exemplifies this vision."
Evolution of the OKX-Manchester City Partnership
Since March 2022, OKX has grown into roles such as:
- Official Training Kit Partner
- Official Sleeve Partner
Initiatives like the OKX Collective and 'my fabric' campaign have introduced the brand to millions of football fans worldwide.
FAQ Section
Q: How do I mint an 'Unseen City Shirts' collectible?
A: Download the OKX app, navigate to the Web3 Marketplace, and follow the minting instructions before April 25.
Q: What’s the difference between rarity tiers?
A: Higher tiers (Rare/Ultra Rare) feature exclusive designs and increase your chances of winning physical prizes.
Q: Can I trade or sell these digital jerseys?
A: Yes, minted collectibles are NFTs tradable on supported platforms.