McLaren Racing has announced an expanded partnership with OKX, a leading Web3 technology company and the world’s second-largest crypto exchange by trading volume. The enhanced collaboration solidifies OKX’s role as an Official Primary Partner for both the McLaren Formula 1 Team and the McLaren Shadow esports team, effective from the 2023 Australian Grand Prix.
This partnership is designed to deepen fan engagement through innovative activations, exclusive competitions, and behind-the-scenes content. Building on their 2022 collaboration—which included a livery takeover of the MCL36 and the #FutureMode campaign—OKX and McLaren continue to push boundaries in fan experience and digital innovation.
Key Highlights of the Expanded Partnership
Increased Branding Visibility: OKX logos will feature prominently on the MCL60 race cars, including sidepod placements at seven Grands Prix:
- Australian GP
- Austrian GP
- Hungarian GP
- Belgian GP
- Singapore GP
- Japanese GP
- São Paulo GP
- Driver Suits & Overall Branding: OKX branding will appear on the race suits of Lando Norris and Oscar Piastri throughout the 2023 F1 season.
- Fan-Centric Initiatives: OKX will deliver interactive experiences, leveraging Web3 technology to connect global fans with McLaren’s racing legacy.
Statements from Leadership
Zak Brown, CEO, McLaren Racing
“Expanding our partnership with OKX reflects our shared commitment to innovation and fan engagement. As a pioneer in the crypto industry, OKX aligns with our values of excellence and technological advancement. Together, we’re making Formula 1 more accessible to new audiences.”
Haider Rafique, CMO, OKX
“We’re thrilled to debut the MCL60 with enhanced OKX branding at the Australian GP, especially as Oscar Piastri races on home soil. This milestone celebrates our Australian community and offers fans unique ways to interact with our brand and ambassadors.”
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FAQs
1. What does OKX’s partnership with McLaren involve?
OKX serves as an Official Primary Partner, with branding on McLaren’s F1 cars, driver suits, and esports team. The collaboration focuses on fan engagement and Web3 integration.
2. Which races will feature OKX sidepod branding?
Seven races in 2023, including the Australian, Belgian, and Japanese Grands Prix.
3. How does OKX enhance McLaren’s fan experience?
Through exclusive digital activations, competitions, and behind-the-scenes content leveraging crypto and Web3 technology.
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Conclusion
The strengthened alliance between McLaren Racing and OKX underscores a shared vision for technology-driven fan engagement. With expanded branding and immersive experiences, this partnership is set to redefine how audiences connect with Formula 1 and esports.
Stay tuned for more updates as McLaren and OKX continue to push the limits of racing and digital innovation.
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